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Osama Jenana

7 systems · 2022 — Present

E-commerce & multi-vendor marketplaces

Custom storefronts and marketplaces — vendor onboarding, order routing, commission models, product variants and payments — for the cases where an off-the-shelf shop almost fits and does not.

The systems behind it

  • 2025 — Present

    WhatsApp-Native Commerce Platform

    A multi-branch store where the entire storefront is a WhatsApp conversation

    Customers order exclusively through WhatsApp — there is no app and no website to visit. A stateful flow engine drives the conversation, a separate Node gateway handles Meta protocol translation and signature verification, and two Laravel dashboards give head office and each branch live control over orders, catalog and working hours.

    Role: Full-stack — both services, dashboards, flow engine and deployment

    Laravel 13Vue 3 + InertiaLaravel Reverb (WebSockets)Meta WhatsApp Cloud APIFastifyRedisMySQLThawaniPest
    Read the case study
  • 2022 — Present

    Sharaa Dates

    Storefront wired into an ERP, ordered over WhatsApp, invoiced over WhatsApp

    A bilingual storefront for a dates and mills company, integrated with Odoo for stock and accounting, Thawani for payments, and WhatsApp for both ordering and invoice delivery. Includes a custom orders reporting module and a batch image-fetching pipeline for the catalog.

    Role: Full-stack and integrations

    LaravelOdoo ERPThawaniWhatsApp Cloud APIDockernginxTailwind
  • 2022 — 2025

    Multi-Surface Retail Platform

    Four products on one codebase, including a separately authenticated portal

    A storefront, a permission-gated admin panel, a showroom portal with its own auth talking to a different ERP account, and a scheduled WhatsApp reminder pipeline — all sharing one deployment.

    Role: Full-stack and integrations

    LaravelSmartLife ERPWhatsApp Cloud APISpatie PermissionsDockernginx
  • 2023 — 2024

    Deli Pizza

    Restaurant platform: storefront, admin, customer app and driver app

    A complete restaurant operation — online ordering, live order tracking, payments and inventory — spanning a public site, an admin panel and two mobile apps for customers and delivery drivers.

    Role: Full-stack and API

    LaravelVue.jsREST APIMobile appsMySQL
  • 2023 — 2024

    Rekan Store

    Multi-vendor commerce for the Omani market

    Vendor registration, per-seller catalogs, order management and reporting, built for local payment and delivery expectations.

    Role: Full-stack

    LaravelMulti-vendorMySQLPayments
  • 2023 — 2024

    Skin Treat

    Cosmetics retail with deep product variation handling

    A fully custom storefront: variant matrices, cart, secure payment processing, customer accounts and order tracking.

    Role: Full-stack

    LaravelE-commercePaymentsMySQL
  • 2022 — 2024

    Souqly Marketplace

    Multi-vendor marketplace with three separate operator surfaces

    Admin dashboard, merchant panel and customer app over one catalog. Includes vendor onboarding, order routing, a commission model and payment gateway integration.

    Role: Full-stack and API

    LaravelVue.jsMySQLMulti-vendorPayments

Describe the problem, not the solution

The most useful first message is what is going wrong and what it costs you. I will tell you honestly whether I am the right person for it.