7 systems · 2022 — Present
E-commerce & multi-vendor marketplaces
Custom storefronts and marketplaces — vendor onboarding, order routing, commission models, product variants and payments — for the cases where an off-the-shelf shop almost fits and does not.
The systems behind it
- 2025 — Present
WhatsApp-Native Commerce Platform
A multi-branch store where the entire storefront is a WhatsApp conversation
Customers order exclusively through WhatsApp — there is no app and no website to visit. A stateful flow engine drives the conversation, a separate Node gateway handles Meta protocol translation and signature verification, and two Laravel dashboards give head office and each branch live control over orders, catalog and working hours.
Role: Full-stack — both services, dashboards, flow engine and deployment
Laravel 13Vue 3 + InertiaLaravel Reverb (WebSockets)Meta WhatsApp Cloud APIFastifyRedisMySQLThawaniPestRead the case study - 2022 — Present
Sharaa Dates
Storefront wired into an ERP, ordered over WhatsApp, invoiced over WhatsApp
A bilingual storefront for a dates and mills company, integrated with Odoo for stock and accounting, Thawani for payments, and WhatsApp for both ordering and invoice delivery. Includes a custom orders reporting module and a batch image-fetching pipeline for the catalog.
Role: Full-stack and integrations
LaravelOdoo ERPThawaniWhatsApp Cloud APIDockernginxTailwind - 2022 — 2025
Multi-Surface Retail Platform
Four products on one codebase, including a separately authenticated portal
A storefront, a permission-gated admin panel, a showroom portal with its own auth talking to a different ERP account, and a scheduled WhatsApp reminder pipeline — all sharing one deployment.
Role: Full-stack and integrations
LaravelSmartLife ERPWhatsApp Cloud APISpatie PermissionsDockernginx - 2023 — 2024
Deli Pizza
Restaurant platform: storefront, admin, customer app and driver app
A complete restaurant operation — online ordering, live order tracking, payments and inventory — spanning a public site, an admin panel and two mobile apps for customers and delivery drivers.
Role: Full-stack and API
LaravelVue.jsREST APIMobile appsMySQL - 2023 — 2024
Rekan Store
Multi-vendor commerce for the Omani market
Vendor registration, per-seller catalogs, order management and reporting, built for local payment and delivery expectations.
Role: Full-stack
LaravelMulti-vendorMySQLPayments - 2023 — 2024
Skin Treat
Cosmetics retail with deep product variation handling
A fully custom storefront: variant matrices, cart, secure payment processing, customer accounts and order tracking.
Role: Full-stack
LaravelE-commercePaymentsMySQL - 2022 — 2024
Souqly Marketplace
Multi-vendor marketplace with three separate operator surfaces
Admin dashboard, merchant panel and customer app over one catalog. Includes vendor onboarding, order routing, a commission model and payment gateway integration.
Role: Full-stack and API
LaravelVue.jsMySQLMulti-vendorPayments
Describe the problem, not the solution
The most useful first message is what is going wrong and what it costs you. I will tell you honestly whether I am the right person for it.
